🪁 July 24
For the cousins who were your first best friends.
चचेरे, ममेरे, फुफेरे, मौसेरे
The terrace at your grandparents', the back row of every family photo, the group chat the elders don't know about — turned into one private website you send on WhatsApp.
From ₹39 · free to build
Cousins
For
You
from someone who means it
Before I had friends, I had you. Every summer, every wedding, every family thing I would otherwise have hated. Happy Cousins Day.
What's inside
Built for this occasion, not adapted to it.
A sealed envelope from the cousins' table
Your letter, set in your own handwriting
The photographs from every summer, captioned by you
Every summer holiday shelved as its own season
The series mood only
One link for the cousins group — not the family one
Every summer, every wedding, every crowded family photo — bring the whole lot.
Add as many photos as the story needs, on any plan. The more memories you bring, the more it feels like yours.
Start adding your photos →Words to borrow
Stuck on what to write?
Start from one of these and change it until it sounds like you. The specific ones always land harder than the beautiful ones.
emotional
Before I had friends, I had you. Every summer, every wedding, every family thing I would otherwise have hated. Happy Cousins Day.
funny
Happy Cousins Day to the only person who knows exactly which of us broke the window, and has kept quiet for twenty years.
story
One card for every summer we spent on that terrace. There were a lot of them.
Before you start
Cousins Day gifts — the questions people ask.
When is Cousins Day, and is it celebrated in India?
July 24. It began as National Cousins Day in the US, and here it has been picked up mostly by the people it is about — anyone whose cousins group on WhatsApp is louder than the family one. There is no ritual attached to it, which is rather the point, and the page stays up all year for the cousin you only ever see at weddings.
Can I make one Cousins Day gift for all my cousins together?
Yes, and on this occasion it is often the right call. Pick “The Whole Cousin Gang” as the relationship and the wording stops addressing one reader. Everybody opens the same link at no extra cost, so a gift for eleven cousins costs what a gift for one does — and it goes straight into the cousins group rather than the one the elders are in.
What do I write to a cousin I grew up with but rarely see now?
Name one summer. The lines that land are about a single afternoon — the terrace at your grandparents' house, the power cut, the thing you both got blamed for that was really only one of you. There are written lines here to borrow and change, in English, Hindi or Hinglish, and the letter is set in handwriting rather than a typeface.
How much does a gift website cost?
Building one is free — you pay only when you are ready to send it, from ₹39 for a complete gift. You see the whole thing finished on a phone screen before you reach for a card, and there is no subscription: it is one payment, once.
Are my photos and my message private?
Yes. Every gift is locked behind a PIN only you and they know, on by default and at no cost. The link is unlisted and search engines are blocked from gift pages, so a forwarded link never surfaces in a search result. Your photographs are never used anywhere else on the site.
How do I send the gift once it is made?
You get one link. Send it on WhatsApp, Instagram or SMS — it previews with a proper card and their name rather than a bare URL. There is nothing to download at either end and the person receiving it does not need an account.
Do I need to know how to build a website?
No. You answer a few questions, upload photographs from your phone, and write the message — or borrow one of the written lines and change it until it sounds like you. Everything else, including the layout and the music, is already decided for the occasion.